Deed of assignment of Goodwill

Goodwill can be defined as an intangible asset associated with a Trade Mark. In Assignment of Goodwill, the Assignor or the Trademark owner transfers all the rights and values associated with trademark which gives absolute authority to transferee to control, to sell or to improvise or change the quality or structure or completely stop the services of such products. In assignment with goodwill the transferee acquires all rights in terms of authority, control rights and after assignment, the transferor is completely barred from using such trademark associated with any products and services in kind.